Sponsorship of the Fancy Brigade Association, its events, Parade activity, or associated programs can provide a sponsoring company with visibility, sales opportunity, media attention, hospitality, and many, many other benefits. Based on a sponsor’s objectives and the flexibility created by the Fancy Brigade Association, a sponsor can choose to create their own benefits package. The number of benefits and scope of entitlements depends upon the level of support of each sponsor, and the availability of benefits at the time of choosing.

These sponsorship benefits may include, but are not limited to, the following:

  • Association with the Fancy Brigade Association
  • Use of the Fancy Brigade Association name and logo in advertising and promotion
  • Access to Philadelphia television/media
  • Identification with the Fancy Brigades in promotional literature, press releases, programs, schedules, etc.
  • Fancy Brigade Fest Finale presence at the Pennsylvania Convention Center for sampling, product display, promotional literature distribution, sign-up, etc.
  • Convention Center signage
  • Verbal recognition at the Pennsylvania Convention Center during Fancy Brigade Fest Finale and the New Year’s Day Finale Shows
  • Company signage at the New Year’s Day Parade
  • Complimentary tickets to Fancy Brigade Fest Finale and the Fancy Brigade Association Finale Shows, 11:30 AM and 5:00 PM
  • Participation in the New Year’s Day Parade by company executives, volunteers, etc.
  • Opportunity to be a Fancy Brigade member for a day
  • Opportunity to have Fancy Brigades visit your place of business, showroom, office, store for special occasions and to drive customers through your location
  • Hospitality
  • New Year’s Eve Fancy Brigade party invitations
  • Access to Fancy Brigades’ families for special offers, samples, coupons, sign-ups
  • Access to the Fancy Brigade Association’s Awards Banquet
  • Signage, visibility, and presence at the Fancy Brigade Weekend in Wildwood
  • Program book visibility through listings and advertisements
  • Right of first refusal


Click here to view our Sponsorship Benefit Offerings.